Digital Marketing Creator

Responsibilities
  • Digital marketing including content creation, campaign development
  • Manage and execute implementation of SEO strategy & other marketing strategies
  • Conduct periodically audits as required and address potential issues
  • Collect data to improve and respond to relevant customer care performance metrics.
  • Incorporating products into online channels
  • Developing blogs and drafting media releases
  • Communicate to team on project development, timelines, and results.
  • Keep pace with internet marketing industry trends and development.
  • Updating the company website and contribute to the company social media daily.
  • Develop graphic content to support social media marketing.
  • Generate content, design layout, and track scheduled e-blasts.
  • Perform keyword research in coordination with our business objectives to optimize existing content and uncover new opportunities.
  • Provide SEO analysis and recommendations in coordination with elements and structure our company websites and web pages.
  • Request & track reviews from customers
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. videos briefs, case studies, blog posts, posts from analysts and customers).
  • Develop and implement link building campaigns.
  • Monitor and evaluate search results and performance across the major search channels.
  • Reach out to bloggers and interior design magazine editors
  • Monitor and evaluate web analytics dashboards and reports.
  • Minor admin related work
Requirements
  • Being creative and having the ability to recognize and improve successful strategies as well as recommending new marketing ideas is critical to our growth
  • Ability to work without supervision, at times
  • Passion for SEO and internet marketing
  • Outstanding ability to identify & resolve problems by thinking creatively & strategically
  • Ability to work in a dynamic, fast-paced environment
  • Excellent analytical, organizational, project management and time management skills
  • Adaptability to changes in workload, systems, and processes
  • Positive, motivated & innovative attitude that is reflected in all interactions
  • Recognizes opportunities for improvement and can manage issues upward
  • Proactive communicator
  • Great sense of humor and willingness to have fun
  • Exceptional writing, verbal, and listening skills
Qualifications
  • BS/BA degree required
  • 5+ years’ experience & understanding in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Experience working with CMS and building/administering content in multiple CMS environments
  • Experience with website analysis using a variety of analytics tools including Google Analytics, heatmap as well as internal reporting tools
  • Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
  • Experience with marketing automation and ROI software
  • Proficient in Microsoft Office
  • Social media experience
  • Graphic design experience
  • CRM Experience is a plus
  • Excellent organizational skills with the ability to multi-task, and remain detail oriented
  • Must have a Linkedin Profile