Choosing in accordance with the other departments which metrics, goals, and KPIs to focus on.
Bringing traditional and creative ideas on how to grow those KPIs and goals.
A/B testing those ideas.
Analyzing the data and users’ feedback.
Exchanging ideas/data/feedback with other departments (product, marketing, management, sales) in order to present results and make the product more user-centric.
Driving traffic to our website, landing pages, social media, apps…
Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to ClouTalk.
Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral – Revenue).
Prioritizing growth channels.
Optimizing channels in order to always improve the performance.
Scaling and Automating the growth processes.
Knowledgeable about referral marketing and being able to create viral growth.
What we are looking for:
Being data-driven and kind of a data-geek: a clear understanding of data, analytics, metrics, and statistics.
Being social and understanding of users’ behavior. Having great customer relations skills and being focus on customer experience.
Willing to learn.
Having a startup mindset.
A/B Testing and Data Analytics experience.
Editing and copywriting skills.
Knowledge about both inbound and outbound marketing.
Basic programming knowledge is a huge bonus.
Being performance and results-oriented.
Being curious and creative.
Being relentless in pursuit of growth.
Having experience with growth hackings tools such as Optimizely for A/B Testing, email marketing campaigns tools, sales and marketing tools, Zapier to automate workflows, review sites, lead generations & mining tools.
Enthusiasm, fun, and smile. This might be the single most important point, even if it’s the last 😉