As a Marketing Data Analyst (contractor) you’ll be responsible for leading analytics initiatives that affect lenders, borrowers and our team. We are seeking someone who has a track record of developing actionable product insights, driving data self-service, and providing analytics thought leadership. This role will be responsible for delivering customer-focused data insights that inform the marketing roadmap, delivering ongoing trend analysis into outbound and paid marketing performance, and teaching others to self-serve on key marketing metrics.
Key responsibilities include:
- Conduct exploratory analysis to understand the performance drivers of our current marketing campaigns, triggered emails, and paid ads
- Measure the impact of marketing experiments, synthesize learnings, and inform and update our marketing hypotheses
- Define metrics, build dashboards, and perform analysis to explain trends in marketing performance over time
- Disseminate learnings across the business, to marketers, product managers, and engineers, to both peers and senior leadership
- Contribute, alongside data science, to the marketing components of our data layer
Preferred qualifications:
- 3+ years experience in data analytics, business analytics, data science, economics, statistics or related field. Experience directly with business-to-consumer marketing analysis strongly preferred
- Consistent record of conducting proactive data analysis, distilling actionable takeaways, making recommendations, and helping the business act on those recommendations
- Experience designing and evaluating A/B and multivariate tests
- Well-versed in SQL and familiar with Python, R or other statistical packages
- Strong presentation and communication skills, with experience working with cross-functional stakeholders and executives
- Comfortable extensively using BI tools (e.g., Looker, Tableau)
- Ability to thrive in a fast-paced, dynamic environment and drive change.
What we offer:
- An opportunity to improve real lives, solve hard problems, and change the world
- Friendly, supportive, and adventurous environment with a team of engaged colleagues
- A comprehensive, industry-leading benefits package
- Opportunities to connect with and learn from colleagues and partners around the world